Senior Marketing Specialist
JZ0 LBJ INFRAESTRUCTURE GROUP LLC

Job Info

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About us:

Who is NTE Mobility Partners and LBJ Infrastructure Group? The North Tarrant Express was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. With an Average Annual Daily Traffic (AADT) of 200,000, this Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County. The LBJ Express is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. With an Average Annual Daily Traffic (AADT) of 270,000, it is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, approximately three months ahead of schedule, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.

Job Description:

The Senior Marketing Specialist will help spearhead our customer-centric marketing strategy focused on delivering a better customer experience both on and off the LBJ/NTE/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic, quantitative and creative skills to deliver impactful marketing campaigns while partnering with business leaders, outside agency partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.

The primary function and goal of the Senior Marketing Specialist will be to own and support our customer communications and engagement strategy, striving to foster trust and loyalty among our customer-base. The ideal candidate is familiar with developing CRM (customer relationship management) strategies leveraging data & insights to develop a deep understanding of consumer pain points & values, in order to build relationships with customers based on historical usage behaviors and personalized comms (i.e. engaging the right target audience based on their historical usage of our roadways with the right message at the right time across the right marketing channels).

The ideal candidate is always looking for unique and creative ways to communicate our company's value factors, features and benefits (i.e. via graphic designs, digital media/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company's marketing campaigns and corporate initiatives.

Position Responsibilities:

• Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message.
  
• Design, implement and facilitate CRM marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns).
  
• Develop a content roadmap for the company's organic social media channels, email campaigns, and CRM promotions.
  
• Continuously optimize and improve content strategy by monitoring campaign results, analyzing marketing KPIs and presenting analysis to leadership.
  
• Help oversee the contractual relationship with the marketing department's suppliers and the work produced by marketing agencies and public affairs consultants.
  
• Coordinate with Public Affairs department in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry.
  
• Create promotional content materials for the company's digital marketing media channels, website, print collateral, video promos etc. (advanced graphic design, videography and photography skills a plus)
  
• Coordinate marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)
  
• All other duties as assigned.
  

Qualifications (Knowledge, Skills & Abilities):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• A bachelor's degree in marketing, Digital Marketing, CRM (Customer Relationship Management), Communications, Business or related field required4 to 6+ years of relevant digital marketing and content management experience in a related industry and/or marketing/ad agency preferred
  
• Exceptional communication, reading comprehension and copywriting skills. Must be able to connect with and understand what customers are asking, as well as identify key value prop messages to highlight across channels
  
• Prior graphic design, videography and photography experience and background leveraging respective software/platforms (i.e. Canva, Adobe Premiere, Adobe Illustrator/Creative Suite)
  
• Prior experience with a Marketing/CRM automation platform such as Iterable, Salesforce, Marketo, HubSpot etc. developing customer comms workflows and journeys (i.e. customer acquisition/signups, lifecycle nurture sequences and reengagement tactics)
  
• Must work well in a team environment, contributing to a collaborative work environment where colleagues/departments learn from one another and continuously improve processes
  
• Reporting and documentation skills
  
• Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed
  

• Ability to establish and maintain effective relations with internal and external personnel
  
• Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must
  

Professional Qualities:

• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  
• Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)
  
• Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)
  
• Experience with monitoring & publishing on social media channels and/or direct private messages (i.e. Hootsuite, Sprout, Facebook/Twitter/LinkedIn)
  
• Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)
  
• Ability to learn new software, systems and procedures as needed
  
• Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo.
  
• Candidates may be asked to submit writing samples (such as marketing materials, social media and digital content)
  

Work Environment & Physical Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually quiet
  
• Limited local travel may be needed
  
• The employee must occasionally lift and/or move up to 10 pounds
  
• Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer
  
• While performing the duties of this job, the employee is regularly required to talk or hear
  
• The employee is frequently required to stand, walk and sit
  

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