Regional Sales Manager - Central Region
The Judge Group Inc.

Job Info

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Location: REMOTE
Salary: $150,000.00 USD Annually - $160,000.00 USD Annually
Description: Our client, a very top food manufacturer who's been successful for 100+ years and with a catapulting doubling in size portfolio, is currently seeking a Regional Sales Manager - Central Region. Kroger most important but other retailer relationships desired with Meijer, Jewel, etc. Generous bonus and car allowance on top of base salary; excellent benefits package!

PURPOSE -

• The Regional Sales Manager (RSM) is responsible for achieving sales objectives consistent with corporate volume and profit targets. The RSM directs and manages planning and execution against volume, distribution, pricing, merchandising, trade spending and retail objectives. The RSM is the primary communication with the broker, and is responsible to act as an advocate for the broker to ensure that appropriate resources are available and communication channels are open to guarantee successful execution of programs in the Field.

PRINCIPAL ACCOUNTABILITIES -

• Lead business at the following accounts but not limited to; Kroger, Meijer, Jewel, Spartan Nash, Piggly Wiggly MW and Certco.
• Achieve operating income, volume, Merchandising, Assortment, Pricing and Shelving (MAPS) goals through effective management of Brokers and Customers.
• Strategic Planning - Provide strategic input, reflecting marketplace and customer requirements into the AOP/marketing plans planning process. The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
• Market/Customer Planning - Establish local market priorities, objectives-and strategies to guide broker development of market/account plans that deliver objectives within defined Corporate/Brand strategies. The RSM is responsible for the development of all customer plans alongside with the broker.
• Sales Execution - Direct and monitor broker execution of account plans to achieve volume objectives and key sales priorities (distribution, pricing, shelving and merchandising). Manage broker retail execution to insure shelf presence is maximized and retail conditions are at acceptable levels versus standards.
• Resource Deployment - Facilitate appropriate levels of internal and external resources to be prioritized and deployed against key accounts to achieve business objectives. The RSM will coordinate the availability of information (including consumer data) and utilization of multi-functional resources as needed at assigned accounts.
• Trade Spending - Manage all aspects of trade spending to insure funds are effectively utilized in a fair and equitable manner consistent with Brand promotional strategies to achieve merchandising objectives. Monitor broker post-promotional analysis on a customer basis to assess the impact of promotions, and make appropriate adjustments to refine and improve results.
• Customer Development - The RSM should penetrate selected accounts to develop the franchise by focusing on adding value and facilitating the execution of strategic initiatives (such as, Category Management, Item Optimization, creative, theme-oriented merchandising, or other distribution efficiency initiatives) to achieve an on-going competitive advantage. The RSM and broker should drive "outside the box" ideas that capitalize on business opportunities.
• Broker Manage and Evaluation - The RSM is responsible to manage assigned brokers in accordance with policies and procedures. Specific responsibilities include selection and retaining a qualified business manager, training and development (involving additional resources as needed), and performance evaluations, including periodic feedback on performance as well as a formal annual evaluation. The RSM should penetrate all levels of the broker operation to insure the appropriate level of qualified resources are deployed.
• Administration - Effectively manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, expense reports, forecasts, deduction management, etc.
• Personnel Development - The RSM should work with their Sales Director to assess personal development needs and develop the appropriate development/training plans to facilitate personal and professional growth.
• Achieve volume and operating income goals through planning and working together with the Sales support personnel and Brokers.
• Manage performance related funds to achieve volume and profit goals with consumption related account specific programs and planning.
• Develop more effective and efficient ways to manage the regional business.

KNOWLEDGE/EXPERIENCE-

• 5-10+ years of overall professional experience in CPG sales management or related industry. Must have strong Kroger experience.
• 5 years in a position of similar complexity, scope, size and international impact
• BA in Business Administration preferred
• Broad knowledge and experience in Grocery Trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels
• Knowledge of corporate policies and compliance
• Demonstrated prior success in achieving results using team driven philosophies
• Demonstrated proficiency in supporting corporate interest from remote site locations and ability to communicate and exercise very positive people skills

Contact: lwertman@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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