Product Marketing Manager, Healthcare
Cochlear

Job Info

---

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Product Marketing Manager, Healthcare

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Accepting Applications until November 18, 2024.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you know Product Marketing, this is a fantastic opportunity to join the global leader in implantable hearing devices!

This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient marketing activities. The successful candidate will be accountable for a broad portion of the revenue associated with their direct sphere of influence, while planning and aligning work of at least one direct report. The responsibilities include defining the overall strategy, and required marketing efforts and working with the team to execute against the agreed roadmap. The role entails planning and aligning execution efforts in multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams. This role also successfully hires, trains, motivates and develops a small team of marketing professionals, leveraging leadership principles and frameworks. This position reports to the Director Product Marketing, Recipient Services.

Key Responsibilities

• •Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns. Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
  
  •Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
  
  •Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
  
  •Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap. Monitor progress and escalate issues for timeline resolution.
  
  •Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success. Develop content, manage creative assets and production processes for assigned deliverables.
  
  •Drive the product lifecycle from product launch to retirement. Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
  
  •Support annual budgeting process and monthly budget reforecasting. Assess opportunities for overspend and address any underspend. Ensure budget is aligned with strategic priorities.
  
  •Hire, train, motivate and develop a small team of marketing professionals. Plan, align and set direction for team. Provides clear direction and supervision while maintaining a high degree of professionalism.
  
  •Other duties as required that are integral to the recipient services team mission
  

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

• Bachelor's Degree in Marketing or related field
• 5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle management
• Demonstrated experience managing through influence without direct management authority
• Proven track record of success in the design and execution of revenue generating marketing programs.
• Demonstrated abilities in planning, aligning and communicating within sphere of influence

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Pay Range in the United States: $110,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.

For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.

The work environment is either a hybrid home/office environment or a remote work environment. This is representative of the environment an individual may encounter while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.

Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.

---