Paid Media Specialist
Cumulus Media Inc.

Job Info

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Job Details



CUMULUS MEDIA | Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!

CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.

What You'll Do:

• PPC Campaign Management: Design, manage, and optimize high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. Utilize advanced keyword research to identify opportunities and develop targeted ad groups.
• Social Media Strategy: Develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Leverage audience insights to create content that resonates and drives high engagement.
• Targeted Display & Email Marketing: Create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuously analyze performance metrics to refine and optimize campaigns.
• CTV Campaign Implementation: Plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach. Use audience data to fine-tune targeting strategies for maximum effectiveness.

Job Requirements:

What We're Looking For:

• Proven expertise in digital marketing with hands-on experience in PPC, social media marketing, targeted display, email marketing, and CTV campaigns.
• Strong background in campaign management and optimization, with a demonstrated ability to drive measurable results.
• Advanced skills in keyword research and the ability to identify and capitalize on high-impact opportunities.
• Deep understanding of audience segmentation and how to leverage data-driven insights to create highly effective marketing strategies.
• Exceptional analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• A creative thinker with a passion for developing and implementing innovative marketing strategies.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

Why You'll Love Working With Us:

• Comprehensive Benefits: Enjoy a competitive salary, health benefits, and other perks that support a healthy work-life balance.
• Collaborative Environment: Join a team of passionate professionals who are committed to achieving digital marketing excellence.
• Career Growth: We offer abundant opportunities for personal and professional development, with a clear path for advancement.
• Innovative Culture: Work in a forward-thinking environment where your ideas are valued and implemented.
• Impactful Role: As a Paid Media Specialist at Cumulus Media Dallas, you'll have a direct impact on our digital platform's success and contribute to our overall growth.

For immediate consideration, please visit

https://cumulusmedia.jobs.net/

For more information about CUMULUS MEDIA, visit our website at:

https://www.cumulusmedia.com/

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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Job Snapshot

Employee Type
Full-Time

Location
Dallas, TX (Onsite)

Job Type
Media - Journalism - Newspaper, Marketing

Experience
Not Specified

Date Posted
08/23/2024

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