Head of Product Marketing - Youth Trust & Safety
Instagram

Job Info

We are looking for an experienced marketing leader to serve as the Consumer Product Marketing Lead overseeing Youth Trust & Safety within the Instagram team. This person will lead a team to develop marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product, with a sharp focus on keeping young people safe on our platform.The ideal candidate is a leader who can drive both strategy and execution. They care deeply about Instagram's commitment to foster a safe and supportive community for everyone. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services. They have demonstrated experience influencing product roadmaps, successfully representing and advocating for the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization. Importantly, a successful candidate will have experience managing high-performing teams and developing people alongside products.

Head of Product Marketing - Youth Trust & Safety Responsibilities:

• Support a high-performing team of product marketers in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate work streams across the company
• Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset. Create thoughtful recommendations and action plans for solving them with product and cross-functional leadership
• Build strong product positioning, clear narratives, and drive influence across the Youth Trust and Safety product organization to ensure we're delivering consumer value
• Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement

Minimum Qualifications:

• 12+ years of experience launching & scaling consumer apps, products or services for global consumer brands
• 5+ years of demonstrated people management experience coaching and developing team members
• Experience developing and driving analytically rigorous online and offline marketing campaigns
• Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally
• Experience presenting information, recommendations and influencing at the executive level of organizations

Preferred Qualifications:

• Experience growing consumer businesses through sustained engagement and acquisition
• International experience and knowledge of diverse cultural, social and business landscapes
• Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally
• Experience managing other people managers

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