Customer Loyalty Analyst
Kenvue NA

Job Info

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Kenvue is currently recruiting for:

Customer Loyalty Analyst

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

Role reports to: Senior Shopper Consumer Promotions Lead

Location: Cumberland, RI or Skillman, NJ (Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)

Travel : 10%

Pay: $73,000.00 - $117,300.00

What you will do

The Customer Loyalty Analyst (CLA) will lead and manage Customer personalization and loyalty offers for Mass and Drug retailers, with a focus on CVS & Walgreens; building, elevating and executing the shopper personalization plans for the CVS & Walgreen's Customer Field Team. The CLA is accountable for supporting the Customer Promotions Lead on Drug with the execution of Loyalty & Personalization (L&P) plans across all portfolios, analyzing performance, tracking financials, and leading reviews with the sales teams and customer.

Loyalty & Personalization is a core business driver for the Drug channel and considered best in class in the industry. The CLA will need to be able to strongly multitask and manage relationships with all stakeholders - Customer Shopper Marketers (CSM), Customer Development Managers (CDM), Customer Development Account Managers (CDM), CVS & Walgreens partners, & third-party vendors. This role owns tracking progress and adjusting plans as needed to deliver results. The CLA will manage L&P plans to continually optimize ROI and ensures internal/external alignments while growing and maintaining relationships with key partners. The position reports to the National Sr Shopper Consumer Promotions Manager.

Key Responsibilities

Drug:

• Primary focus on execution of CVS & WAGS Loyalty & DFSI executions

• Lead and elevate CVS & Walgreens' Loyalty & Personalization (L&P) & dFSI executions and ways of working for all Kenvue brands for the CVS & Walgreens Customer Field Team

• Responsibility for owning Kenvue submissions into all vendor portals and reviewing all communication and requests from customers and vendors

• Perform monthly post-analysis and develop insights to optimize future coupons based on objectives and strategies; share analysis with Customer Shopper Marketer and Customer Development Managers across all brands to develop and improve plans

• Provide monthly updates for customer meetings

• Partner with the creative and brand team for required assets, provide creative review and securing approvals and/or feedback

• Develop, manage, & execute Email Campaign & Direct Mailers partnering closely with CDM and CSM for direction required

• Work closely with Customer Shopper Marketer (CSM) and IT to continue to propel the L&P automation process forward

• Lead partnership and execution with 3rd Party Vendor for the dFSI coupons;

• Processes vendor invoices

• Works closely with finance and shopper marketing managers to provide clear financial records and updates

Other:

• Manage and execute Target Circle Offers

• Act as a backfill for the National Coupon Coordinator by developing National Coupon Bar Codes

What we are looking for

Required Qualifications

• A minimum bachelor's degree is required

• At least 2 years of experience in a consumer package goods environment in sales, sales analytics, shopper marketing/insights, or related field required

• Strong analytical background, and/or category management experience required

• Strong digital literacy, including MS Office Suite applications, sales database, and web applications is required

Desired Qualifications

• Prior experience working with retailers is preferred and/or National Consumer Promotions

• Experience working with IRI/Nielsen preferred

• Strong interpersonal skills and ability to build relationships

• Needs to be a Self-starter and work with limited oversight

• Detail oriented

• Ability to interpret and communicate sophisticated business data

• Experience working on a platinum customer or national account preferred

• Ability to prioritize and to effectively lead multiple projects/initiatives

• Ability to handle conflict and negotiate successfully

• Demonstrated financial savvy in making effective business decisions

• A pattern of intellectual curiosity and external focus

• Ability to travel up to 10%

What's in it for you

• Annual base salary for new hires in this position ranges from $73,000.00 to $117,300.00.This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Total Rewards Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Employee Resource Groups

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

#vhd

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