Associate Director, Digital Marketing and Communications
The University of Chicago

Job Info

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Department

Booth Polsky Center: Marketing

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

As a member of the Polsky Center's Marketing and Communications team, the Associate Director, Digital Marketing and Communications is responsible for driving digital strategy and bringing external awareness to the Polsky Center's programs, startups, and mission. The position employs a range of marketing strategies-leveraging new and existing technologies-to achieve the Center's goals for events and programs across a range of audiences. This includes University of Chicago alumni, students, faculty, staff, as well as community-based entrepreneurs and external partners. The role works in close collaboration with the Chicago Booth Entrepreneurial Programs team, the Polsky Deep Tech Ventures team, the Polsky Exchange, the Polsky Science and Technology Commercialization team, and other University of Chicago communicators across campus.

Important components of this position include executing on best-in-class digital marketing communications, leveraging data and analytics to drive event and program goals, raising general awareness of the Polsky Center, and achieving larger business goals. This position will also work in collaboration with the team to develop dynamic visuals, print materials, and any other communications necessary to bring the Polsky Center brand to life consistently across various channels.

Responsibilities

• Manages and deploys Polsky Center email marketing campaigns and audience-based newsletters related to specific programs, events, and other offerings (MailChimp and internal listservs).
• Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as open rates, click through rates, etc.
• Coordinates with other campus communicators, ecosystem partners, and others to ensure key information is included in external marketing campaigns.
• Champions new digital marketing initiatives to increase audience size for various newsletters.
• Maintains the Polsky Center's social media channels, including LinkedIn, X, and Instagram.
• Recommends, designs, and executes various social media campaigns, including paid advertising, to support event registrations, audience development, awareness and engagement, sales and marketing, and other activities.
• Coordinates real-time coverage for both virtual and in-person events and programs, including photography and video as needed.
• Maintains the Polsky Center's website (WordPress) in collaboration with external vendors.
• Works with program managers to ensure timely updates to program pages, event calendars, and registration pages.
• Maintains brand consistency, including visual identity and voice, across all communications.
• Helps lead workshops and trainings for Polsky staff, faculty, startup teams, and other constituents who want to increase the effectiveness of their social media marketing efforts or who want to build a stronger company or personal presence on social media.
• Creates PowerPoints for the Polsky Center and play an active role in managing the Polsky Marketing Toolkit, ensuring participation and usage across the organization, and equipping team members with the most relevant talking points, slides, and presentations.
• Proposes and develops new strategies for Polsky Center's storytelling, including innovative ways to create and promote podcast episodes, original content, infographics, and other thought leadership across a variety of channels.
• Willing resource to support ad hoc requests related to programs, events, and non-marketing Polsky Center projects, as needed.
• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
• Performs other related work as needed.

Minimum Qualifications

Education:
Minimum requirements include a college or university degree in related field.
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Work Experience:
Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
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Certifications:

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Preferred Qualifications

Education:

• Bachelor's degree.

Experience:

• A minimum three years of public relations, marketing, sales, journalism, digital storytelling, website management, or social media experience.
• Representing a brand via social channels, including LinkedIn, X, and Instagram.
• Creating and overseeing paid social media advertising campaigns for targeted audiences, with understanding of targeting, split testing, and different ad formats.

Technical Skills or Knowledge:

• Prior experience working with Canva, Adobe Creative Suite, or other graphic design programs.
• Digital storytelling such as podcasts and willingness to adopt new technologies for digital marketing success.
• Photography and video experience.
• Proficiency in Microsoft office (Word, PowerPoint, Excel).

Preferred Competencies

• Excellent written and verbal communications skills.
• Resourcefulness, creativity, detail-orientation, and work independently.
• Effectively multi-task under deadlines and ask questions.
• Work effectively and collaboratively across all levels of the organization.
• Demonstrated excellent customer service skills.
• Willingness to take on additional duties, as assigned,.
• Understanding of the Polsky Center's programs, resources, mission, and goals.

Working Conditions

• This position is currently expected to work a minimum three days per week in the office.
• Travel between Hyde Park locations, downtown Chicago, and flexibility to occasionally work late or start early for the Polsky Center events.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUSTbe uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

FLSA Status

Exempt

Pay Frequency

Monthly

Scheduled Weekly Hours

37.5

Benefits Eligible

Yes

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Posting Statement

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at:http://securityreport.uchicago.edu.Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

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