Assistant Director, Digital Marketing & Communications
University of Denver

Job Info

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The University of Denver's vision is to be a "great private university dedicated to the public good." Founded in 1864, DU is actively implementing its dynamic strategic plan, DU IMPACT 2025. Among the plan's most significant goals is a strengthening of the 4Dimensional (4D) Experience for all students, including advancing intellectual growth, pursuing careers and lives of purpose, exploring character, and promoting well-being.

At the Daniel L. Ritchie Center for Sports and Wellness, we build Pioneers for Life through excellence, character, and connection. We operate with a championship mindset; and we create and foster a winning culture every day. Inspired by our location in the Rocky Mountain West, we always find a better way forward; we work with optimism, passion, grit, and integrity. We forge lasting relationships one interaction at time; and our value to the University of Denver is the degree to which we offer connection points to a broad and diverse community. That's why were always looking ahead, and not just to the next championship or what's next in sports and wellness. Were also looking at what's next for you and how we can help you build a career you're proud of.

Position Summary

The Assistant Director, Kennedy Mountain Campus, Wellness & Recreation (KMCWR) Digital Marketing & Communications reports to the Director, KMCWR Business & Operations and plays a vital role in developing the KMCWR digital presence by utilizing analytics; optimizing our web platforms for engagement, fundraising, and sales; and shaping the division's overall digital growth strategy.

The Assistant Director is responsible for the performance of the KMCWR digital presence that includes, but is not limited to: Daniel L. Ritchie Center for Sports & Wellness and James C. Kennedy Mountain Campus website content and engagement; development and timely delivery of digital collateral, including brochures, proposals, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to maximize reach and engagement; develop and create visually appealing and engaging content for KMCWR social media platforms.

This role requires a strong grasp of digital marketing, search engine optimization (SEO), social media management (SMM), content management, and analytics. The Assistant Director will work closely with KMCWR cross-functional teams to provide exceptional customer experiences, detail-oriented digital experience management, and oversight of the KMCWR online presence ensuring that the student and customer journey leads to engagement with KMCWR events, programs, and services.

Essential Functions

Customer Experience

• Manage SEO and SMM campaigns for key target markets and audiences
• Utilize data and analytics to develop actionable recommendations for a story format, engaging prospects and customers to enhance their comprehension of value of KMCWR events, programs, and services

Campaign Execution

• Lead the end-to-end process from key target market onboarding to campaign provisioning and performance evaluation
• Skillfully navigate multiple divisional and university technology systems

Digital Strategy Development & Performance Management:

• Develop and execute comprehensive digital presence strategies congruent with KMCWR and University branding and marketing objectives
• Identify target audiences and tailor digital efforts to effectively engage and resonate with them

Search Engine Optimization Management

• Develop and supervise the creation of diverse content types, including blog posts, articles, videos, and infographics
• Analyze the current share of voice (SoV) in the wellness and recreation industry and design a strategic plan to increase visibility and engagement in this space.

Social Media Management:

• Collaborate with the digital team to oversee social media platforms, encompassing content creation, scheduling, monitoring and engagement
• Formulate and curate a captivating content strategy aligned with the KMCWRs voice, values, and objectives

Personnel

• Hire and coordinate a student and hourly team to support digital content development for the KMCWR division.

Required Qualifications

• Bachelor's Degree in Graphic Design, Marketing, Communications or a related field.
• Proven experience in website design and online content management.
• Strong understanding of digital marketing principles, including social media, content marketing, and email marketing.
• One (1) year of management/supervisory experience.

Working Environment

• The position is based in an office setting, with frequent computer use.
• Unexpected interruptions occur often, and stress level is moderate to high.
• Noise level is quiet to moderate.

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. In accordance with the University's flexible work policy, this position is eligible to be considered for partial remote work. Further details regarding this plan will be determined with the hiring manager and are dependent on the division and team specific needs.

Application Deadline
For consideration, please submit your application materials by 4:00 p.m. (MST) January 24, 2025.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 10.

Salary Range:
The salary rate for this position is $65,000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate's sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital, family, or parental status, pregnancy or related conditions, national origin, disability, or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital family, and parental status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Worker's Rights ("POWR") Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For more information, please see the University of Denver's Non-Discrimination-Statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

Advertised: December 23, 2024
Applications close: January 24, 2025

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